Problem

Unequal wages for women

Millions of Americans were living paycheck to paycheck, with wages lagging behind rising costs — and financial brands often spoke at people instead of standing up for them. MoneyLion needed a culturally relevant way to champion financial progress while driving awareness and engagement.

Solution

Turn advocacy into action

We created Pave the Wage, a bold, attention-grabbing campaign that spotlighted the wage gap and positioned MoneyLion as an advocate for everyday workers. By blending cultural commentary with brand activation, the campaign sparked conversation, elevated brand purpose, and reinforced MoneyLion’s commitment to helping users move forward financially — not just manage what they have.